Brand Protection and Exploitation

Our dedicated team of intellectual property experts offer practical advice and ongoing support to clients in all aspects of brand protection and exploitation, with the aim of helping to realise the value and maximise commercial advantages held over competitive brands.

Brand protection and exploitation will be crucial aspects when it comes to capitalising upon assets to achieve your commercial goals. Brand protection is essential for building and maintaining brand identity. It means ensuring that you benefit from the ownership of all your intellectual property, such as your logo, trademark, unique brand name, designs and copyright, as well as the patents of any innovations that you have developed. We will work with you to ensure that your intellectual property rights are realised and will provide robust representation if infringement should ever take place. By ensuring that your intellectual property rights are protected, you can then exercise control over how these assets are used.

Exploitation means taking steps towards realising the commercial value that is held within your brand, and there are a number of elements that may be brought together to form a strategy to achieve this.

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Licensing your brand to another party who is well-positioned to take advantage of particular market conditions could prove to be very profitable, as long as the licensee is shown to be capable of achieving this. If you are considering licensing your brand or you have been approached in this regard, it is essential to seek the right level of legal advice, and we will be able to help you. We will examine the facts and advise upon the best way to proceed. If you decide to go ahead, we will draft the agreements on your behalf and offer ongoing advice and support as you move forward.

Brand exploitation can also be accomplished through a number of other approaches, such as advertising based upon brand identity and developing a unique pricing strategy that is based on the value of the brand as well as the products themselves. Whatever the size and scope of your business, our intellectual property experts fully understand the value held within your brand and will take a creative approach, working in partnership with you to develop the right strategy that will enable you to exploit brand assets and capitalise upon their value.

Ackroyd Legal offers a full range of legal services and can provide a complete service package that is tailored to support you and your business in all of your commercial activities. Whenever necessary, we can immediately call upon the expertise of our colleagues specialising in other areas of law, including contracts, employment, dispute resolution and litigation.

With many years’ combined experience across all sectors of the economy, we hold an unrivalled understanding of brand protection and exploitation and will offer clear, practical advice and support with the aim of maximising commercial potential as your business continues to grow.